01
Holiday Marketing
Holiday Direct Mail Advertising for Local Businesses: A Campaign Guide
Learn how local businesses can use holiday direct mail to build awareness, promote timely offers and turn nearby households into customers.
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Direct mail resources
Ideas and insights for
better local campaigns.
Practical guidance to help businesses plan, compare and improve direct mail advertising.
02
Holiday Marketing
12 Holiday Postcard Ideas for Retail Stores
Explore practical holiday postcard ideas retailers can use to promote products, events, gift cards and store visits throughout the shopping season.
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Holiday Marketing
Small Business Saturday Direct Mail Ideas for Local Shops and Restaurants
Plan a Small Business Saturday direct mail campaign that builds local awareness, promotes an event and encourages customers to shop nearby.
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Holiday Marketing
Last-Minute Holiday Direct Mail Campaigns: What Local Businesses Can Still Promote
Discover focused direct mail campaign ideas local businesses can use late in the holiday season without relying on unrealistic promises.
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Industry Postcard Guides
Direct Mail Postcards for HVAC Companies: A Practical Marketing Guide
Learn how hvac companies can use targeted postcards, timely offers and measurable calls to action to generate local response.
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Industry Postcard Guides
Direct Mail Postcards for Plumbing Companies: A Practical Marketing Guide
Learn how plumbing companies can use targeted postcards, timely offers and measurable calls to action to generate local response.
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Industry Postcard Guides
Direct Mail Postcards for Roofing Contractors: A Practical Marketing Guide
Learn how roofing contractors can use targeted postcards, timely offers and measurable calls to action to generate local response.
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Industry Postcard Guides
Direct Mail Postcards for Electricians: A Practical Marketing Guide
Learn how electricians can use targeted postcards, timely offers and measurable calls to action to generate local response.
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Industry Postcard Guides
Direct Mail Postcards for Landscaping Companies: A Practical Marketing Guide
Learn how landscaping companies can use targeted postcards, timely offers and measurable calls to action to generate local response.
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Industry Postcard Guides
Direct Mail Postcards for Pest Control Companies: A Practical Marketing Guide
Learn how pest control companies can use targeted postcards, timely offers and measurable calls to action to generate local response.
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Industry Postcard Guides
Direct Mail Postcards for Cleaning Services: A Practical Marketing Guide
Learn how cleaning services can use targeted postcards, timely offers and measurable calls to action to generate local response.
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Industry Postcard Guides
Direct Mail Postcards for Painting Contractors: A Practical Marketing Guide
Learn how painting contractors can use targeted postcards, timely offers and measurable calls to action to generate local response.
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Industry Postcard Guides
Direct Mail Postcards for Remodeling Contractors: A Practical Marketing Guide
Learn how remodeling contractors can use targeted postcards, timely offers and measurable calls to action to generate local response.
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Industry Postcard Guides
Direct Mail Postcards for Pool & Spa Companies: A Practical Marketing Guide
Learn how pool & spa companies can use targeted postcards, timely offers and measurable calls to action to generate local response.
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Industry Postcard Guides
Direct Mail Postcards for Real Estate Agents: A Practical Marketing Guide
Learn how real estate agents can use targeted postcards, timely offers and measurable calls to action to generate local response.
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Industry Postcard Guides
Direct Mail Postcards for Mortgage & Lending Companies: A Practical Marketing Guide
Learn how mortgage & lending companies can use targeted postcards, timely offers and measurable calls to action to generate local response.
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Industry Postcard Guides
Direct Mail Postcards for Insurance Agencies: A Practical Marketing Guide
Learn how insurance agencies can use targeted postcards, timely offers and measurable calls to action to generate local response.
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Industry Postcard Guides
Direct Mail Postcards for Financial Advisors: A Practical Marketing Guide
Learn how financial advisors can use targeted postcards, timely offers and measurable calls to action to generate local response.
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Industry Postcard Guides
Direct Mail Postcards for Attorneys & Law Firms: A Practical Marketing Guide
Learn how attorneys & law firms can use targeted postcards, timely offers and measurable calls to action to generate local response.
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Industry Postcard Guides
Direct Mail Postcards for Dental Practices: A Practical Marketing Guide
Learn how dental practices can use targeted postcards, timely offers and measurable calls to action to generate local response.
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Industry Postcard Guides
Direct Mail Postcards for Medical Practices: A Practical Marketing Guide
Learn how medical practices can use targeted postcards, timely offers and measurable calls to action to generate local response.
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Industry Postcard Guides
Direct Mail Postcards for Chiropractors: A Practical Marketing Guide
Learn how chiropractors can use targeted postcards, timely offers and measurable calls to action to generate local response.
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Industry Postcard Guides
Direct Mail Postcards for Med Spas: A Practical Marketing Guide
Learn how med spas can use targeted postcards, timely offers and measurable calls to action to generate local response.
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Industry Postcard Guides
Direct Mail Postcards for Assisted Living Communities: A Practical Marketing Guide
Learn how assisted living communities can use targeted postcards, timely offers and measurable calls to action to generate local response.
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Industry Postcard Guides
Direct Mail Postcards for Restaurants: A Practical Marketing Guide
Learn how restaurants can use targeted postcards, timely offers and measurable calls to action to generate local response.
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Industry Postcard Guides
Direct Mail Postcards for Auto Dealerships: A Practical Marketing Guide
Learn how auto dealerships can use targeted postcards, timely offers and measurable calls to action to generate local response.
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Industry Postcard Guides
Direct Mail Postcards for Auto Repair Shops: A Practical Marketing Guide
Learn how auto repair shops can use targeted postcards, timely offers and measurable calls to action to generate local response.
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Industry Postcard Guides
Direct Mail Postcards for Car Washes & Detailers: A Practical Marketing Guide
Learn how car washes & detailers can use targeted postcards, timely offers and measurable calls to action to generate local response.
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Industry Postcard Guides
Direct Mail Postcards for Retail Stores: A Practical Marketing Guide
Learn how retail stores can use targeted postcards, timely offers and measurable calls to action to generate local response.
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Industry Postcard Guides
Direct Mail Postcards for Furniture & Mattress Stores: A Practical Marketing Guide
Learn how furniture & mattress stores can use targeted postcards, timely offers and measurable calls to action to generate local response.
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Industry Postcard Guides
Direct Mail Postcards for Gyms & Fitness Centers: A Practical Marketing Guide
Learn how gyms & fitness centers can use targeted postcards, timely offers and measurable calls to action to generate local response.
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Direct Mail Basics
What Is Direct Mail Advertising? A Practical Guide for Local Businesses
Learn how direct mail advertising works, which formats businesses can use and what makes a local campaign effective.
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Costs & Planning
How Much Does Direct Mail Advertising Cost?
Understand the major costs of direct mail advertising, from design and printing to postage, distribution and magazine placement.
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Channel Strategy
Direct Mail vs. Digital Advertising: Which Is Better for Local Marketing?
Compare direct mail and digital advertising by reach, targeting, attention, measurement and local campaign goals.
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Campaign Ideas
10 Direct Mail Advertising Ideas for Small Businesses
Explore practical direct mail ideas for home services, restaurants, retailers, professional services and other local businesses.
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Publisher Selection
How to Choose a Direct Mail Magazine or Publisher
Learn how to compare direct mail publishers by market coverage, circulation, formats, frequency, support and campaign transparency.
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Compare direct mail publications, coverage areas and advertising options.
Browse the Publisher Directory →